Natural skincare has become as confusing as everything else on the shelf. Ingredient lists keep getting longer, and words like "natural" and "organic" mean less and less. So I went the other way. I use fewer ingredients, chosen for their quality, not their length on a label. Every formula is built to support healthy skin, gently and honestly, without overcomplicating what your skin actually needs.
That belief is the whole idea behind the Three Basics: three foundational products that cover everything your skin needs to cleanse, hydrate, and stay nourished. Nothing more required.
Your cleanser is the product most likely to affect your skin, for better or worse, which is why it's the one to get right.
All of our cleansers are 100% oil-based. Cleansing with oil lifts away dirt, pollution, makeup, and sweat without relying on soaps, detergents, or alcohol, the ingredients most likely to strip and irritate your skin. It's a gentler way to get properly clean.
Every cell in your body, including the ones in your skin, is mostly water. That water is where nutrients move, waste clears out, and cells communicate with each other. When skin cells are dehydrated, they can't do any of that well.
Most of us don't drink enough water, and the water we do drink doesn't always reach the surface layers of our skin. Add in air conditioning, heating, and everyday climate, and our skin is often working with less hydration than it needs.
Our hydrating mists deliver quality water, with the added benefit of botanical extracts, directly to the surface of your skin, supporting a healthy, plump, glowing look. If you're over 35, we recommend adding hyaluronic acid to your mist, which helps hydration absorb more deeply into the skin's layers.
Every cell in your body is surrounded by a membrane made of fatty acids, in other words, oil. That membrane is what keeps cells intact and functioning properly, which makes nourishing your skin with the right oils just as important as cleansing or hydrating it.
Our moisturizers and facial oils are formulated with a balance of fatty acids to support a variety of skin types. Both nourish your skin's natural lipid layer and help seal in hydration, so your skin can keep functioning the way it's meant to.
Moisturizers are rich and creamy, built on a plant butter base. They're a good fit for skin that needs deeper lipid support, or extra protection in colder weather, think mature skin, or winter.
Facial oils are light and highly nutritious, suited to skin that prefers something lighter, or warmer weather, think younger skin, or summer.
I created these products using fewer ingredients: the highest quality, certified organic ingredients I could find, chosen for the nutrients most valuable to healthy skin. My formulations are built to heal, balance, and support all skin types, including skin that needs a little extra care.
I want to simplify your skincare. Fewer products, fewer ingredients, simpler routines. I want to free you from the idea that healthy skin requires many products, used every day, and free you from any guilt if you're not using them.
The goal is to use fewer products over time. Not more.
Helena x
